Bose has acquired the McIntosh Group of audio solutions, including the Sonus faber brand. The acquisition will allow Bose to infuse its industry-leading audio research and technology into the high-performance and luxury space.

The combined forces of Bose and McIntosh Group will also open opportunities in the automotive sector with Bose having 40-plus years of experience in automotive audio, while McIntosh has recently ventured into car audio with Jeep. Sonus faber has released premium audio systems with Maserati and Lamborghini.

Bose chief executive Lila Synder wants to keep McIntosh manufacturing high-end products from its New York headquarters.

“With McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car. Over the last six decades we’ve delivered the best premium audio experiences possible,” Lila says.

Bose Corp is using the takeover to break into more diverse markets, not simply those that are more economically rarefied. Currently, it’s unclear how much Bose will reshape and expand the McIntosh Group.