LG is set to release the world’s first transparent OLED TV with Zero Connect technology at CES 2024.

A technological marvel, the LG Signature OLED T combines a transparent 4K OLED screen and LG wireless Zero Connect video and audio transmission technology to transform the screen experience.

“An incredible feat of consumer-driven innovation, LG Signature OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” LG Home Entertainment Company president Park Hyoung-sei says.

“LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”

Powered by the new α (Alpha) 11 AI processor, the OLED T is a game changer. Maintaining its 77” screen size, OLED T and its innovative transparent display seamlessly harmonises with its environment. Its transparent OLED screen removes the usual constraints that come with conventional TVs, becoming a divider or prop against the window in the middle of the room without blocking the view outside.

The included Zero Connect Box, which leverages the innovative LG wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, regardless of where the electrical outlets are in the room. With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment.

The OLED T comes in stand-alone, against-the-wall or wall-mount options. Customers can further customise by adding standing or floating shelves on either or both sides of the screen to best suit their tastes and preferences.

The transparent LG OLED lets owners discover new forms of entertainment and use via its dual viewing experiences: transparent and opaque. The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the Always-On-Display feature.

The content displayed on the transparent screen appears to float in air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect.

Another option is the T-Bar feature that offers a helpful info-ticker running along the lower part of the screen. The T-Bar displays news alerts, weather updates or the title of songs being played while the rest of the screen presents a clear, unobstructed view of the space behind it.

For viewing stunning OLED, a click of a button raises the contrast screen so users can instantly switch to take full advantage of LG OLED’s enhanced picture quality through the new α (Alpha) 11 AI processor with four times greater AI performance. This provides a 70% improvement in graphic performance and a 30% faster processing speed compared to its predecessor.