Korean design company, d’strict, has appointed Barco as its preferred visualisation partner.

d’strict is a global design company that creates end-user immersive experiences by integrating both content and digital media technology. It’s the company that created the famous ARTE MUSEUMs in Jeju, Yeosu and Gangneung characterised by its colourful media art exhibitions with impactful visuals, sensuous sounds, and elegant fragrances for a truly immersive experience.

In 2021, the Korean company relied on Barco’s projection technology for the first time to enable the immersive multimedia experiences in Yeosu and Gangneung. This successful collaboration will continue, in order to support d’strict’s international ambition of expanding the successful ARTE MUSEUM digital experiences to various sites across the world in the next four years.

The agreement states Barco as the sole projection technology partner for existing and future projects on both sides of the Pacific. The deal, with a total value projected to exceed €15 million, includes a hardware delivery of UDM and G-series DLP projectors, access to Barco’s Insights Management Suite for global fleet management and a tailored high-standard service offering which is streamlined for all geographies.

Chief executive of d’strict, Sean Lee, says: “After the first two installations, we’ve built a strong and trusted relationship with Barco. They bring superior and innovative technology, service reliability and fleet connectivity – three important elements in our global expansion journey! This agreement gives us the guarantee that when extending our ARTE MUSEUM footprint globally, we can always give our visitors the same breathtaking experience – wherever whenever.”

Barco vice president of global sales, immersive experience, Ta Loong Gan adds: “It’s a true honour to be part of d’strict’s international mission. The size of the hardware agreement and the global nature of the service contract, makes this one of the largest agreements ever for this market in the Barco history. An important win in line with our ambition to keep on enabling immersive experiences all around the world.”