VuePix has partnered with Entwined integrators and Harlequin Signs to deliver a custom digital signage system for Home of the Arts (HOTA), a cultural precinct in the City of Gold Coast.

The HOTA precinct has recently undergone a major upgrade, featuring a brand new $60.5 million gallery, spanning over six levels and offering over 2,000m² of international standard exhibition space.

Custom VuePix Digital Signage platforms were deployed within the precinct, featuring a 2m high double-sided digital ticker of 3.9mm pixel pitch. The sleek design of these ‘Digital Totems’ compliments the modern architecture of the area.

The new digital signage platforms feature automatic brightness sensors, ensuring the system delivers superb visuals and clear messaging in any light condition. With advanced IP65 protection, the displays are ready to withstand the harsh outdoor elements of northern Queensland.

Entwined team is managing the content for the system, utilising NovaStar MBox600 with 4G module for connectivity.

The new HOTA Gallery has been opened since May 2021, becoming Australia’s largest regional art gallery.