Samsung Electronics has partnered with Amazon Video to create HDR10+, an updated open standard that elevates the current HDR10 Standard.

While HDR10 uses static metadata that does not change during playback, the HDR10+ leverages dynamic metadata to produce enhanced contrast and colours on an expanded range of televisions. This dynamic metadata allows a high dynamic range (HDR) TV to adjust brightness levels on a scene-by-scene or even frame-by-frame basis.

“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience — vivid picture, better contrast and accurate colours — that brings HDR video to life. We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV line-up,” said Samsung Electronics vice president of visual display Kyoungwon Lim.

Featuring Dynamic Tone Mapping, the HDR10+ has the ability to display outstanding contrast with detailed highlights and a richer range of colours, producing images that are closer to the director’s intent.

All of Samsung’s 2017 UHD TVs, including its QLED TV line-up, support HDR10+ and in the second half of this year, Samsung’s 2016 UHD TVs will gain HDR10+ support through a firmware update.

“Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices. At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year,” said Amazon Video vice president worldwide Greg Hart.