Following the successful launch of several new products in 2016 such as the VM3404/3909 video matrix switch and the CS782DP DisplayPort switch, ATEN ANZ – a recently formed subsidiary of ATEN International – has named Queensland-based Madison Technologies as one of its authorised distributors in Australia.

“Madison Technologies will focus on delivering ATEN’s Professional AV solutions in key vertical markets such as broadcasting, telecommunications, retail, security and education,” says ATEN ANZ product manager Raymond Lam.

ATEN’s pro AV solutions are complementary to the existing Madison product range, enhancing its product offering to the broadcast and AV market.

“Partnering with Madison enables ATEN to seamlessly connect with our target customers and provide them with a complete AV solution,” Raymond adds.

The decision to partner with Madison came after ATEN opened its first Australian office in Sydney, in an effort to “ensure local customers are never restricted in their pro AV solution development.”

Madison broadcast and audio visual division general manager Ken Kyle says, “With its complete line of pro AV products and solutions, we’re confident that ATEN will quickly become a key supplier, partnering with us to deliver the latest and smartest AV and KVM technology to our broadcast and integration customers.”

Madison’s engineers have now undergone ATEN’s technical training to ensure they are fully equipped to provide customers with answers to any of their AV questions.