The 4K Ultra HD TV (UHD TV) market in Australia is experiencing tremendous growth and LG Electronics Australia (LG) recently unveiled its all-new line-up of 4K Ultra HD TVs for 2015. The latest products include the Next Generation LG 4K Ultra HD TV range with new sizes, new hardware, new streaming choices, and a new and improved operating system for its Smart TVs, Web OS 2.0.

LG 4K ULTRA HD TV: Ultra Clarity, Ultra Reality

The LG 2015 line-up is undoubtedly its strongest range of 4K Ultra HD TVs yet, and it delivers an abundance of features. These include powerful picture quality, enhanced luminance, a wider range of colours, bolstered audio capabilities, exceptional computing power and an improved operating system, which is even more user-friendly and packed with easily accessible content (including Netflix).4K Ultra HD TV products now make up 66 per cent of the LG TV range this year. Overall, screens are also getting larger, with 38 per cent of the range now 65-inches or more in size, with sizes ranging between65 to 98-inches with the GIGANTIC 105-inch model being released later this year. Lambro Skropidis, General Manager Marketing at LG Australia, believes the new line-up comes at an ideal time; a time when consumers have more content to watch than ever before with the explosion of web streaming services, like Netflix.“Whether people are watching broadcast TV, Blu-Ray movies, Foxtel, streamed content through Freeview Plus or the latest Video On Demand services, consumers can trust LG to deliver a brilliant viewing experience.“Our customers are at the centre of our focus at LG and we understand they have a wide variety of preferences when it comes to purchasing a new TV. That’s why we’re proud to be the only company in the TV market to offer these three types of technology for them to choose from – OLED, 4K Ultra HD and LED/LCD. We’re aware it’s not just the size of the screen that matters, it’s also the quality and resolution of the picture – and that’s why our 4K Ultra HDs are proving so popular; they’re simply incredible to watch.”

Partnering with Netflix

LG has teamed up with the popular on demand streaming provider Netflix, which launched in Australia last week. LG TVs and Audio Visual products, ranging from 2012 to the new 2015 models, now feature the Netflix app. Please see full list below for all certified Netflix enabled LG TVs.“Netflix’s recent launch in Australia couldn’t be better aligned with the timing of our new 4K Ultra HD TV range. Our web OS 2.0 operating system easily allows users to access Netflix directly from their Smart TVs, not to mention the fact that our TVs are Netflix-certified – meaning they’re configured to deliver Netflix and 4K content. So, whether it’s the ability to stream 4K Ultra HD content, increased speed for accessing content, or our TVs’ stunning picture quality, users will surely be impressed.”

Some of the main features by key model…

UF950T
LG PRIME 4K ULTRA HD TV- Every Colour Comes Alive

The LG PRIME 4K ULTRA HD TV is leading the LG 4K UHD TV line-up in 2015 with new ColourPrime technology and stunningly thin 8.5mm UltraSlim design (at its thinnest point).– ColourPrime: New LG ColourPrime technology delivers more colours than ever before compared to a conventional LED/LCD TV. Applying different LED phosphor-based colours, the UF950Tcreates image depth which feels almost real. The wide colour gamut technology creates deeper reds, greens and blues for sensational images.

ULTRA Luminance Technology: This enhances the lightest and darkest parts of the displayed content. It’s achieved by adjusting the backlight zones to optimise image luminance, boosting the light areas of the picture. The benefit is really apparent when viewing darker scenes with bright lights, like a city scene at night time.

6-Step Upscaler: Streamed content never looked so striking – the 6-Step Upscaler boosts all
content closer to 4K Ultra High Definition, which also includes streamed content – making images sharper and better to watch.ØSmart TV Powered by webOS 2.0: Our Smart TV platform has been improved in 2015 for even quicker and simpler access to content you love most (yes, including Netflix). harmon/kardon sound: There’s little point having an awesome picture if the sound doesn’t match, right? The audio of this new 4K Ultra HD series is designed in collaboration with famed audiophiles harman/kardon. It’s an ongoing relationship that further boosts the LG commitment to providing quality sound alongside quality vision. For a sleek look, the LG integrated AuditoriumStand on the UF950T also compliments the metallic finish of the bezel around the screen.

Quad Core Processor: Offering a noticeable increase in speed for Smart TV navigation and loading,this new technology boosts overall computing power – an important asset for Video on Demand.

UF850T & UF770T

Next Generation LG 4K Ultra HD TV range arrives in 2015!

The LG UF850T and UF770T series is setting the pace for the Next Generation of LG 4K UHD TVs with its breathtaking viewing experience and incredibly crisp vision – even when viewing from close distances. Whilst the UF950T series with ColourPrime is for consumers who want the option of deep, rich colours, the UF850T and UF770T series are for those looking for natural colours. For customers who want to experience accurate, natural colours, selecting “Cinema” picture mode will deliver images like you’re watching in real life.

In addition, the following features are also found on this series:

• 6-Step Upscaler
• ULTRA Luminance Technology
• In-Plane Switching Panel (IPS)
• Smart TV Powered by webOS 2.0
• Sound designed in collaboration with harmon/kardon
• Quad Core Processing

UG880T and UG870T

Curved Screen Experience

For consumers looking for a more immersive viewing experience, LG offers these two beautiful and gently curved series, offering a host of key features alongside 4K Ultra High Definition images. (UG880T = 79”,UG870T = 55”, 65”)

Introducing webOS 2.0: Outstanding User Experience

A key feature of the new 4K Ultra HD 2015 range, the LG new webOS 2.0 Smart TV platform is an upgraded version of the company’s highly successful original webOS user interface. In comparison to its predecessor (webOS), the refreshed platform gives users faster and simpler access to the features and apps they know and love (including Netflix).

“WebOS is a platform we are truly proud of – not only for its ability to simplify the Smart TV experience, but also the personalisation customers now have to prioritise their favourite content,” says Skropidis.“Consumers will love webOS 2.0 simply because it comes packed with features that just make life simpler.”

So, what’s better with webOS 2.0?

Launcher

Navigating is made easy with the Launcher. Through the sleek left-to-right scrollable menu bar at the base of the TV, screen users can access their favourite apps, broadcast TV, SmartTV and stored media with no interruption to their background content and without having to return to a home screen

Live menu

Users can access the TV Guide and recorded shows, without interrupting what they’re watching on TV.

SmartShare

The improved layout allows users to connect other devices on their home network to easily access photos, videos and music using DLNA technology.

My Programme Channels

Through the My Channels tile, users can setup shortcuts to their favourite free to air channels.

Magic Remote

One gadget that truly sets LG TVs apart, the new LG Magic Remote now has number keys in addition to the scrolling and pointing option for fast and easy input of TV channels or text typing. The remote also allows users to connect with the platform through voice commands to control and access content. LG webOS 2.0 TVs can recognise many voice commands withoutinternet connectivity. In addition, the remote can be used universally to control other homeentertainment products connected to the TV.

55EC930T OLED

Above all, there’s OLED – The Future of TV

In addition to its startling new 4K Ultra HD range, LG is continuing to promote its ground-breaking OLED technology. The OLED 55EC930T continues to gain in popularity amongst consumersfor its unbeatable black, amazingly vivid colours and gracefully curved design. The OLED segment in Australia is now averaging at least a million dollars in sales each month (over the last three months) – impressive considering it’s restricted to only this one model – and LG forecasts the OLED share to increase significantly over the next five years and has the potential to capture up to 30 percent of the total TV market value. Over the past two months, LG OLED TV has been heavily supported with a major television campaign as part of the brand’s sponsorship of the ICC Cricket World Cup 2015. There is also an exciting plan for 4KUltra HD OLED TV being launched in Australia in the future, which will further generate demand for this innovative technology.

LF6300

A Great Choice for Whole Family Entertaining!

To round off the range, LG is expecting high demand for its key LED/LCD series – the LF6300 – full of features the whole family will love. The series comes in a range of sizes from 32 to 65 inches. It has built-in WiFi that allows users to mirror their Miracast enabled smart phone screen so content, such as vacation photos, can be shared with the whole family. Furthermore, it features Smart TV with webOS 2.0 for even quicker and simpler access to content, including Netflix, YouTube, ABC iView, SBS On Demand, Quicklflix and FreeviewPlus.