“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” says Amazon vice president of digital video and music Bill Carr.

“As part of their membership, Amazon Prime members can watch their favourite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content.”

Last week, Amazon introduced Fire TV, a tiny box that plugs into a HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Fire TV also brings photos, music, and games to the living room.