Middle Atlantic Products international sales manager Stephen Fried comments, “We offer our thanks to our previous distributor, and our best wishes for their future endeavours. This new arrangement is part of our investment in the Australian marketplace to support our growing customer base with complete AV solutions and a strong dealer network. We are looking forward to increasing our nationwide market presence with the innovative products and excellent service levels that customers expect from Middle Atlantic, particularly when combined with the wide range of compatible products and solutions that Amber offers. Middle Atlantic is committed to supporting the Australian market.”

Amber Technology lifestyle segment general manager Phil Simmons comments, “The addition of Middle Atlantic Products compliments our already extensive portfolio of products for our custom installation segment. It fills a gap we had in our turn key offering and one in which we were very selective in which brand we decided on. Additionally it presents opportunistic synergies across other segments of our business.

“Middle Atlantic is a world renowned quality brand which made perfect sense alongside our current portfolio of similar auspicious brands. Each time we decide on a new brand or product range, it firstly has to compliment our current product range but also fill a specific need and lastly add value to our valuable network of professional customers. We are very excited to be chosen by Middle Atlantic as their distribution partner in Australia.”