The award was presented to Mr. Lee during a special awards ceremony on 10 May in Cologne, Germany.

The two previous recipients of the Plus X Lifetime Achievement Award include Dr. Amar G. Bose (2008) and Sir James Dyson (2007). With a jury comprising more than 130 members from 32 countries and a variety of industries, 32 competent partners and a marketing investment of more than 25 million EUR, the Plus X Award is the world’s largest competition for technological, sport and lifestyle products.

Nine Monster Products Win Plus X Awards

In addition to Mr. Lee’s honour, nine separate Monster headphones were recognised with prestigious Plus X Awards, which recognise sport and lifestyle products based on the categories of Innovation, High Quality, Design, Ease of Use/Functionality, Ecology and Ergonomics. Winning Monster headphones include: Inspiration (High Quality, Design and Functionality); Diamond Tears – Edge (High Quality and Design); Purity (High Quality and Design); VEKTR (High Quality and Design); Harajuku Lovers (Design and Functionality); Gratitude (High Quality and Design); NCredible NTune (Design and Functionality); Beats/Monster MixR (High Quality, Design and Functionality).

Noel Lee: A Lifetime Passion for Music and Technology

Noel Lee is a graduate of Cal Poly College of Engineering and a former design engineer at Lawrence-Livermore Laboratory. His two great passions in his life have always been music and technology. They came together in 1978 when he developed and tested his theory that a
new kind of loudspeaker cable could dramatically improve the way music sounded. Noel’s discovery led to the world’s first true high performance speaker cable – Monster Cable – Noel Lee accepting his Lifetime Achievement Award which led to the founding of his business in 1979. Beginning with his first breakthrough highperformance speaker cables, Noel went on to create an entire new consumer electronics
accessories industry. Today Monster’s products include not just cables, but mobile accessories and breakthrough audio products that bring new style and unprecedented audio performance to the personal music listening experience.

Today, Noel is concentrating on his mission is to “bring back” great audio performance for digital music listeners. In recent years, Monster has established itself as the clear world leader in advanced, high-performance headphones for all music lovers. In 2008, Monster collaborated with Beats by Dr. Dre and Noel engineered the acclaimed Beats sound. Within a few short years, Monster has gone on to dominate the headphone market, developing a line of critically acclaimed Monster headphones, including the reference quality Turbine Pros, engineered for a true professional-level in-studio listening experience. Noel is currently in the process of introducing a new line of headphones geared for every type of lifestyle and fashion sense. In many ways, Noel’s new mission to achieve phenomenal headphone sound has brought him full circle – he’s still tinkering to find the perfect sound – “Because the Music Matters.”

With Monster, Noel has also reconceived the power management and protection category, and the company’s many innovative products continue to break new ground. In addition, Monster offers a full line of advanced ScreenClean products to help people keep their
flatscreen TVs, laptops, cell phones, cameras, and more clean and safe and get the best performance from all their displays.

The Monster brand that Noel created has been featured on TV many times, including the popular “West Coast Customs,” and “Home Theatre Revolution” on The Discovery Channel, as well as in movies including “The 40 Year Old Virgin” and Oliver Stone’s upcoming “Savages.”

Monster has partnerships with companies including the Walt Disney Company, HP and many others.

Monster holds over 400 U.S. and international patents and offers more than 4,000 products in over 100 countries.