The new Apple TV features a simpler, more refined user interface making it easier than ever to access your purchased movies, TV shows and music with iTunes Match right from iCloud. With AirPlay, users can stream or mirror content from their iPad or iPhone 4S to Apple TV.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” says Apple’s senior vice president of Worldwide Marketing Philip Schiller.

“Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

Apple TV users can choose from an incredible selection of programming including movies and TV episodes on the iTunes Store. Apple TV also offers great content including live sports from MLB as well as Internet content from Vimeo, YouTube and Flickr.

With iCloud, you can buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC. iCloud also stores photos and pushes them wirelessly to all your devices including your HDTV via Apple TV. iCloud provides an incredibly easy way to get instant access to all of your content, no matter which device is being used.

iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their HD TV with Apple TV. iPhone 4S or iPad users can use AirPlay Mirroring to show the screen of their device right on their HDTV, allowing them to stream web pages, spreadsheets or even games.

Apple TV makes it easy to enjoy iTunes video, music and photo libraries from your computer right on your HDTV—and with iCloud you can instantly enjoy content that was purchased on your iPhone, iPad or iPod touch as well. iTunes Match customers can now play their entire music library from iCloud — even songs they’ve imported from CDs. Users can also control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available as a free download on the App Store.