Push Controls announces expansion into Southeast Asia
The expansion follows demand for IP based control systems that is being driven by the global uptake of smart devices and the success of Apple and Android based tablets worldwide.
Despite facing competition from established brands such as RTI, Control4 and Savant, Push Controls has managed to secure significant industry support by offering resources and development opportunities to manufacturers to provide seamless integration of devices through IP control.
Push Controls managing director Ben Green believes that home automation is now reaching market maturity as consumer awareness and acceptance of new technology continues to grow.
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“As an Australian company, Push Controls was initially established to cater for local market demands, however, our inevitable expansion into global distribution has been accelerated by consumer interest in our system, which has allowed us to open the doors for new technologies in this region. The emerging markets in energy management and assisted care living are being driven by IP control solutions and the Push Controls platform is enabling people from around the globe to access these technologies from devices they currently own,” Ben says.
“The Singapore Push brand will be consistent with our Australian operations and our current head office facilities in Melbourne will remain the backbone for support and development across both regions.”
Push Controls Asia will host an official VIP Cocktail Party Launch at the Marina Bay Sands Resort in Singapore, which is expected to be attended by industry representatives from around the globe, including many of the existing Push channel partners from Australia.
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