Australians who have been budgeting their technology purchases based on Kogan’s already market leading prices are now finding extra cash bursting the seams of their wallets. LivePrice has already saved Australian shoppers over $370,000 in the first three weeks of operation.

Ruslan Kogan says the innovation in online retail is a boon for the local economy.

“The recent demise of some big name retailers is unfortunate news for some Australians, but the growth of the local online retail industry easily negates the bad news.

“Online retail innovation is driving shoppers to the Internet in droves, and the success of LivePrice proves that.

“The entire Kogan team is extremely proud of what we’ve achieved with LivePrice, saving Australian shoppers hundreds of thousands of dollars in weeks, and even delivering some products ahead of schedule.

“We’ve given Australian shoppers $370,000 in real savings. That’s money that can now be spent on cost of living pressures, or otherwise to help bolster the local economy,” Ruslan says.

The first LivePrice products that have been shipped out:

Kogan 6″ eBook Reader
Kogan 32″ Full HD LED TV with PVR
Kogan 32” Full HD LED TV BD Series – with Blu-ray Player, DVD Player & PVR
Kogan Ultra-Zoom Touchscreen Full HD Video Camera