Aussie music lovers prefer Bose
“Our first iPod speaker dock survey showed Bose was the clear winner in its customer’s eyes, beating competitors Sony, Philips, Logitech and LG,” says CANSTAR CANNEX head of research Steve Mickenbecker.
“Bose proved its popularity in Australia and topped the survey in the categories of overall satisfaction, sound quality, volume, design and portability.”
“The survey showed Sony won the best features category and Logitech’s customers voted them first place for the price of their iPod speaker dock systems.”
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Most common iPod speaker dock gripes
• Price
• Bulkiness
• Lack of portability (for units without batteries)
• Sound quality
• Volume range (not loud enough for entertaining or outside areas)
• Charging facility (units that don’t charge while they are playing)
• Different sizes (some units don’t fit all iPods and iPhones)
• Unattractive appearance and limited colour options.
Canstar Blue, a new initiative of CANSTAR CANNEX, commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. Bose Australia received the Most Satisfied Customers Award for iPod speaker docks.
The outcomes reported are the results from buyers of iPod speaker docks within the survey group. To qualify, the iPod speaker dock has to have been bought within the last two years.
“We launched Canstar Blue to give Australians a free online resource to help them with their key purchasing decisions by making it simple for them to learn from the experiences of other consumers. It is essentially a guide to product excellence as voted by customers,” Mr Mickenbecker says.
The independent survey was undertaken in conjunction with professional market researchers, Colmar Brunton.
The full Canstar Blue results are available at www.canstarblue.com.au.
Other key survey findings
• Females were more satisfied than males with their iPod speaker dock in every category.
• Baby boomers lived up to their optimistic reputation; with the study showing they are the happiest generation with their iPod speaker dock overall.
• SA is more satisfied with their iPod speaker dock than Australians in any other state.
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