Kramer has focused significant resources on adjusting the company’s strategic direction in alignment with the industry’s AV/IP market shift.

Kramer’s new approach includes innovative software solutions combined with advanced hardware and cloud technologies.

Together, these three building blocks epitomise the company’s strategic shift towards new markets – a shift the company hopes will lead to a new standard in the Pro AV industry.

“These are exciting times for Kramer. The Pro AV industry is converging and we are getting ready to take the lead and deliver technology innovations together with a powerful and focused brand strategy” said Kramer director of corporate marketing David Margolin.

“Over the past few years, we have developed a multitude of high-value applications and solutions incorporating the strategy’s new building blocks, enabling us to target end-users.”