Hisense, the official television supplier of the F1 Red Bull Racing Team and the 2016 Formula 1 Rolex Australian Grand Prix,  has launched its latest innovation in TV technology, 4K ULED.

Following up from its announcement at CES, Hisense, has launched its 4K ULED TV globally including Australia.

The launch took place in the Lounge at the 2016 Formula1 Rolex Australian Grand Prix which featured a unique installation of Hisense televisions to provide a truly immersive technology experience and introduce Australia to the very latest technology advances.

The screen sculpture was designed to reflect the values of 4K ULED TV as the premium Hisense television technology, delivering a masterpiece in picture quality through 17 international patents to enhance colour, contrast, resolution and motion using a combination of advanced hardware and software.

Hisense director of product management Chris Porter flew in from the US for the occasion  said he was excited to be in Melbourne to launch the new range.

“The Australian Grand Prix in Melbourne is the perfect backdrop for success in our mission to make Hisense the number one consumer product brand in Australia,” Chris said.

Hisense Australia head of marketing Andre Iannuzzi said this is the most premium 2016 television technology landing in Australia.

“Hisense 4K ULED is the most significant technology evolution in television picture quality Hisense has ever developed, a position we move into with confidence. ULED technology is proof of Hisense’s unwavering commitment to providing the most outstanding picture quality with the latest technology that consumers have come to demand and deserve from Hisense.”

Hisense 4K ULED TV technology+HDR will first be available from May in sizes 50-75 inches.