US manufacturer Screen Innovations (SI) has announced the introduction of ZERO-G, a motorised projection screen that when deployed appears to be floating in mid-air.

SI believes a great image is not just about impressive screen materials, but also about how the screen is presented.

“By removing the unnecessary masking material between the case and the viewing area on motorised projection screens, SI has created a ‘rollable television’ that is suspended in mid-air,” says SI chief executive Ryan Gustafson.

“With ZERO-G, owners can place a television where it should go, not where it has to go. And with a maximum available viewing area of 160-inches and ambient-light-rejecting screen materials, ZERO-G is unlike any motorised screen you have ever seen before. This is the future of television.”

SI also turned things upside down by rolling the material from the bottom up, nesting within an upper wing.  The entire assembly then moves into an external or flush case.  The TV completely disappears when not in use.

The screens come in ambient-light-rejecting slate material, white or grey.

In terms of size it comes up to 160-inches diagonally in 16:9 aspect ratio.

SI makes it easy for integrators to choose the right screen for each project based on lighting, room size and seating distance for all their clients needs.