Centralite launches consumer brand of connected products
Centralite Systems has introduced a line of Centralite connected products, available directly to consumers through the company’s redesigned e-commerce website, www.centralite.com. With this new consumer branded line, Centralite says it is responding to an “overwhelming consumer demand for connected products not offered in many existing home automation platforms”.
Currently, Centralite makes over 30 connected home devices, many of which are produced for the world’s biggest home automation brands. In offering its own branded line, Centralite is enabling its partners and their customers’ access to connected products that are easy to use, compatible with the most popular systems on the market, and central to the complete connected experience.
The initial roll-out of Centralite branded products includes the Pearl thermostat (pictured), smart outlet and the smart dimming outlet. Future releases will include the temperature & humidity sensor, smart switch, water sensor, and smart button.
Centralite vice president of sales and marketing Sean Bryant says, “In making our products directly available to consumers through our own e-commerce sales channel, we are meeting the consumer demand for fast and easy access to the highest quality, most technologically advanced connected devices on the market. We’re extremely excited to take Centralite in this new direction, and we know smart home customers will be excited as well.”
Concurrent with introducing their new consumer brand, Centralite is also introducing a new corporate look and tagline, ‘All Together Now’. The new tagline references the connected world of IoT as well as Centralite’s company-wide team approach to partners and customers. Centralite has also unveiled its new e-commerce website, still located at www.centralite.com, which will not only be a destination for purchasing Centralite devices but is also home to articles and blogs that discuss all aspects of IoT.